We started with one question: why is it so hard to find clothes that are smart without being fussy? Too much out there is either loud or shapeless. We wanted the middle ground. Pieces with a bit of polish that you can actually live in, at a price that doesn't need a special occasion to justify it.

That goes for both sides of the wardrobe, so we stock both.

Dresses for weddings, parties and plain Thursdays. Blazers and trousers that hold their shape. Knits, blouses, a few coats, and shoes to go with all of it.

Shirts that look right with or without a jacket. Jumpers and cardigans for the cold months, jackets for the in-between ones, and boots and trainers you can walk in all day.

We run everything online, with no showroom and no middlemen adding to the price. Orders ship straight from our suppliers, which keeps costs down but means delivery takes a little longer than from a big warehouse. We think the trade is worth it, and you can follow your parcel the whole way.

Delivery within the United Kingdom is free. Most orders arrive within 4 to 12 business days, and the shipping page has the details.